Marketing now must include online efforts. President of Marcus and Company Strategic Communications LLC, I help clients create effective online marketing programs, including email and social media marketing, to help them grow their business or nonprofit.
I started using Constant Contact for my own consulting business in 2003 and liked it so much I became a Constant Contact Solution Provider in 2006. In 2012, I became a Constant Contact Authorized Local Expert. In 2014, I achieved Master Certification.
My background includes have a wide range of marketing and communications experience. From 1975 to 1992, I worked as a communications professional for high tech companies in the Boston area including Applicon, Computervision, ICAD, MathSoft, Sigma Design, and Teradyne. In 1992, I formed Marcus + Company to help companies grow their businesses with effective marketing programs. In 2015 when I moved to Austin TX, the company became Marcus and Company Strategic Communications LLC.
From 1996 to 2008, I published the Marketing with Honors℠ directory database of awards competitions. In addition, I created and managed numerous awards competitions including the the MIMC Interactive Leadership Awards, the MITX (formerly MIMC) Awards, the most prestigious awards competition for innovation and technology in New England, the Sun Microsystems iForce Partner Excellence Awards, the Oracle North American Titan Awards, the Society for Human Resource Management (SHRM) Human Capital Awards, the Press Access PRESStige Awards, the Massachusetts Telecommunications Council awards, and the MIT Enterprise Forum of Cambridge Energy SIG Clean Energy Competition.
Part of awards competitions includes judging entries, and I served as a judge for the MIMC Awards, the Stevie Awards, the Soft·Letter Marketing Summit Awards, and for the annual awards competition of the Society for Technical Communication, Boston Chapter. During my career, I received awards from the Direct Mail Marketing Association, the Society for Technical Communication, Boston Chapter, the Boston Design Show, the Miehle Corporation Superb Printing Show, and NAWBO Northern New Mexico.
As a believer in the work of nonprofit organizations, I have served on the boards of the Albuquerque International Association, Life Options Academy, the National Association of Women Business Owners (NAWBO) Northern New Mexico Chapter, the Massachusetts Innovation and Technology Exchange (MITX, formerly MIMC), the Business Marketing Association, Boston Chapter, The Second Step, and the American Technion Society. I held the position of lecturer at the Boston University College of Communications graduate school. I received an MBA with honors from Boston University and a BA from Goucher College.
Contact me at 505-340-5464 or Lmarcus@marcusco.com today and let’s discuss how I can help you with your marketing efforts.