No matter how big or small your business is, you need marketing. And today marketing must include your online efforts. President of Marcus and Company Strategic Communications LLC, I help clients create effective online marketing programs, including integrating email and social media marketing with their websites, to help them grow their business or nonprofit.
I started using email marketing for my own consulting business in 2003 and liked it so much I became a Constant Contact Solution Provider in 2006 and a Robly Authorized Partner in 2017.
My background includes a wide range of marketing, communications, and event planning experience. From 1975 to 1992, I worked as a communications professional for high tech companies in the Boston area including Applicon, Computervision, ICAD, MathSoft, Sigma Design, and Teradyne. In 1992, I formed Marcus + Company to help companies grow their businesses with effective marketing programs. In 2015 when I moved to Austin TX, the company became Marcus and Company Strategic Communications LLC.
I have presented to thousands of business owners in New Mexico and Texas and have helped hundreds learn how to use email marketing effectively. Working together, we decide the most effective approach for their business and create a plan. then I help them execute that plan providing as much or as little support as they need. I have worked with numerous organizations to plan successful events for large and small groups.
From 1996 to 2008, I published the Marketing with Honors℠ directory database of awards competitions. In addition, I created and managed numerous awards competitions including the the MIMC Interactive Leadership Awards, the MITX (formerly MIMC) Awards, the most prestigious awards competition for innovation and technology in New England, the Sun Microsystems iForce Partner Excellence Awards, the Oracle North American Titan Awards, the Society for Human Resource Management (SHRM) Human Capital Awards, the Press Access PRESStige Awards, the Massachusetts Telecommunications Council awards, and the MIT Enterprise Forum of Cambridge Energy SIG Clean Energy Competition.
Part of awards competitions includes judging entries, and I have served as a judge for the MIMC Awards, the Stevie Awards, the Soft·Letter Marketing Summit Awards, and for the annual awards competition of the Society for Technical Communication, Boston Chapter. During my career, I have received awards from the Direct Mail Marketing Association, the Society for Technical Communication, Boston Chapter, the Boston Design Show, the Miehle Corporation Superb Printing Show, and NAWBO Northern New Mexico.
As a believer in the work of nonprofit organizations, I have been a board member of the Austin Newcomers Club, the Albuquerque International Association, Life Options Academy, the National Association of Women Business Owners (NAWBO) Northern New Mexico Chapter, the Massachusetts Innovation and Technology Exchange (MITX, formerly MIMC), the Business Marketing Association, Boston Chapter, The Second Step, and the American Technion Society. I held the position of lecturer at the Boston University College of Communications graduate school. I received an MBA with honors from Boston University and a BA from Goucher College.
Contact me at 505-340-5464 or Lmarcus@marcusco.com today and let’s discuss how I can help you with your marketing efforts.